FNB News – Aim to target 15-20% share of healthy beverage market: Jivo Wellness



Jivo Wellness has launched a brand new product vary, together with Natural Basmati Rice, Muesli Munch, Choco flakes, Desi Ghee, A2 Natural Desi Ghee, and Wheatgrass Summer time Drink. The corporate is focusing on 15-20 per cent share of the well being beverage market. With the launch of latest merchandise, the corporate is coming into the beverage and breakfast market. For the distribution of the merchandise, it has tied up with main e-commerce platforms and superstores.Gurpreet Singh, managing director, Jivo Wellness Personal Restricted, stated, “We’re already main within the Canola Oil market with a share of round 80 per cent %. We realised there’s a lack of wholesome comfortable beverage choices available in the market. The potential it holds is big and individuals are on the lookout for merchandise that may assist them increase their immunity and wheatgrass drink is the best choice for that. For us, purity is sacrosanct and our new choices are produced beneath strict pointers.”Wheatgrass is among the most therapeutic grass and solely obtainable herb which not solely prevents but additionally holds the power to treatment virtually all illnesses. It’s one in every of nature’s best medicines and is named the ‘Inexperienced Blood’ attributable to its exceptionally excessive chlorophyll content material.Revealing concerning the procurement and the measurements that the corporate takes through the course of, Singh informs, “We harvest the plant on the fourth day of its development – a time when it has the utmost dietary worth. We use the aseptic method that forestalls the contamination of the produce, and helps in delivering very best quality to the shoppers.”
 
The merchandise might be obtainable on the official web site and common shops together with main e-commerce platforms together with Large Basket, Grofers, Amazon, Flipkart.



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