JBS takes flagship meat brand Seara into seafood | Food Industry News

Seara now in seafood
Brazil-based meat behemoth JBS has launched a spread of seafood merchandise in its home market beneath its flagship model, Seara.

JBS has rolled out a line of ten merchandise, together with salmon chunks and tilapia fillets, amid rising demand for fish and seafood merchandise in Brazil.

Sandro Facchini, fish enterprise director of the Seara unit, stated JBS was seeing “rising consumption of one of these protein” within the nation.

“Following the launches, the target is to ascertain the corporate because the main fish firm in Brazil. We’ll use the corporate’s total logistics and gross sales construction to succeed in Brazilian tables with licensed merchandise that mix the attribute attributes of the model, reminiscent of high quality, innovation, healthiness and sustainability,” Facchini stated.

JBS sells a spread of meat merchandise, comfort meals and margarine beneath the Seara model. 

In 2019, the corporate took the model into the marketplace for plant-based options to meat with the launch of the Incrivel burger. JBS’ meat-free ambitions have additionally seen the corporate arrange Planterra Meals, a standalone enterprise unit within the US, one among its largest markets exterior Brazil.

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