Kellogg additionally trying to put money into vitality consumption on the plant
US cereal and snacks big Kellogg is investing at one of many two factories the corporate has in Europe producing Pringles.
Kellogg is spending EUR30m (US$32.7m) on work at its plant within the Belgian metropolis of Mechelen, which manufactures Pringles that go on sale in Europe, north Africa and the Center East.
A part of the work will see a brand new fryer put in on the facility, which Peter Vanpuyvelde, the plant’s operation supervisor, mentioned would “enhance throughput”.
The primary section of the funding begins on the finish of the yr, with a second section starting in 2023.
Kellogg’s plant in Mechelen is one among seven Pringles factories it has worldwide. The opposite website in Europe is within the Polish city of Kutno.
When Kellogg reported its 2020 monetary outcomes final month, chairman and CEO Steve Cahillane mentioned Covid-19 had led to “softness in snacks shipments” in Europe throughout the second and third quarters of the yr. He added the cancellation of the European Championships soccer match “made it tougher to lap earlier yr’s enormously profitable Pringles summer season advertising programmes”.
Nonetheless, Cahillane mentioned Kellogg’s Pringles enterprise in Europe “rebounded properly” over the last three months of the yr. “We completed 2020 with a collective share achieve in our prime eight markets led by every of our prime three markets – the UK, Germany, and Russia,” he instructed analysts and traders.
Wanting on the prospects for Kellogg’s snacks enterprise in Europe this yr, he added: “Europe enters 2021 with good momentum. Our snacks enterprise is on the upswing and we’ve got thrilling innovation plan for Pringles, together with a line of scorching sizzling flavours and our business plan consists of thrilling activation round gaming and the rescheduled Euro Cup soccer match.”