Local Brisbane Vodka brand, born out of COVID-lockdowns, supports local and challenges the Gin resurgence


Idle Hour Vodka is the newest brainchild born of Covid-19 lockdowns. Have noticed a chance within the gin-saturated market, Idle Hour accelerated its launch to capitalise on the primary lock downs that swept the nation in 2020.

“We might see Aussies turning to wellmade native spirits – we needed to introduce our rye vodka and provide one thing particular in these dire occasions says Co-Founder and Director, Ewen Pettit.

It was the exact same lockdowns that in flip impressed the model’s key message, asking customers to ‘waste time effectively’. Channelling an uncomplicated life-style and spontaneous catch ups with mates, beforehand prohibited below lockdown legal guidelines, Idle Hour asks Aussies to stay within the second and have a good time the small pleasures.

In a 12 months that shut down worldwide and (to a level) interstate commerce and improvement, Idle Hour is kind of actually the by-product of lockdown ingenuity. The Brisbane born; Idle Hour rye vodka is hand constituted of regionally sourced elements enjoying true to the manufacturers core values of supporting native.

“It was vital for us to present again to the neighborhood” Pettit continues.
“We sought to drive progress in our personal state, deciding on 100 retailers to inventory Idle Hour earlier than we crossed state traces”.

The model launch comes after sizeable progress within the Australian spirit market which has seen consumption of white spirits like vodka and gin develop YOY by 7.2% in line with a latest Roy Morgan Examine.

Idle Hour Vodka is now stocked at over 100 retailers throughout Queensland, out there at The Alba, Bloodhound and Madame Wu and naturally is on the market for direct order at www.idlehourvodka.com.au


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