Private-equity backed RoadRunner snaps up US firm JoJe Bar | Food Industry News


JoJé Bar was arrange in 2016 by CEO Jess Cerra
RoadRunner Holdings, a holding firm arrange by a US private-equity agency to accommodate sports activities vitamin manufacturers, has acquired pure energy-bar maker JoJé Bar in California.

American Pacific Group in San Francisco established RoadRunner final 12 months earlier than making its first acquisition with work-out model SaltStick, a enterprise based in 2006 by Jonathan Toker and which produces chewable and liquid merchandise containing a number of vitamins, together with SaltStick Vitassium.

JoJé Bar now joins the line-up, a enterprise based in 2016 by Jess Cerra manufacturing a variety of wholesome vitality bars utilizing pure elements. Cerra, who’s the corporate’s CEO, will turn out to be vice-president of product and neighborhood improvement for RoadRunner, working alongside the latter’s chief govt Mac Tillman.

Cerra mentioned in a press release at this time (24 March): “Once I first spoke with Mac, I knew within the first 30 seconds that this was a very good match. I would spoken to private-equity corporations up to now, however Mac and his crew at RoadRunner had been utterly totally different. He introduced one thing that was good for my life’s steadiness and good for the well being of the JoJé Bar model.”

Monetary phrases of the transaction weren’t disclosed.

Tillman added: “From each a product and model values standpoint, JoJé and Jess are an ideal match for us at RoadRunner. The bars ship an uncompromising steadiness of style and vitamin for lively individuals, and the model is all about making a welcoming neighborhood.”



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