Disrupt. Break free. Change the sport. That’s how Puma plan to run issues and in 2021.
Puma’s historical past is filled with almost 75 years of world data, firsts, and onlys from Abebe Bikila to Invoice Rodgers to Sabrina Mockenhaupt to Usain Bolt.
The model is now trying to spark additional change from probably the most sought-after marathon end strains to native run communities.
They’ve overhauled merchandise and developed new applied sciences to create a simple run. Years of analysis and testing have gone into 5 new key kinds—Deviate, Deviate Elite, Velocity, Liberate, and Eternity—all that includes our cutting-edge supercritical foam expertise, NITRO.
“With Puma Working, we got down to create a simple run for runners,” stated Erin Longin, International Director of the Working and Coaching enterprise unit at Puma. “Our new trainers function our most modern applied sciences, like NITRO foam, making the footwear extraordinarily light-weight and responsive, that can assist you use much less power and run comfortably so you’ll be able to attain your targets.”
The brand new Puma Working vary consists of specifically engineered designs for feminine runners together with a brand-new girls’s final developed for the feminine foot in all 4 kinds. Puma believes girls are the way forward for operating which is why we’ve signed a few of the high distance athletes within the sport—Molly Seidel, Gesa Krause, Aisha Praught-Leer, Fiona O’Keefe, and Taylor Werner.
“The extra we researched our shopper we discovered that the concept of change resonates with runners,” Longin stated. “Runners all the time attempt for change, to higher themselves and the better good so we landed on the idea of SPARK CHANGE to carry that means and power to every little thing
we do in operating.”
Along with the 5 new kinds launching, Puma Working is offering the spark for a brand new technology of runners and interesting the operating neighborhood by way of purpose-led initiatives. In partnership with Ladies Win and their athletes, Puma globally is donating to foundations aimed toward furthering girls in sport. The Puma Working Spark Change Fund will assist to assist charities with the best want in an effort to determine better gender fairness within the sport of operating.
Deviate, Deviate Elite, Velocity, Liberate, and Eternity kinds can be accessible globally March 15 on PUMA.com, PUMA Shops, and chosen retailers worldwide.
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