Warner Music Group-owned hip-hop media platform HipHopDX has launched HipHopDX Asia.
With a deal with Larger China, South East Asia, South Korea and Japan, HipHopDX Asia “was created to drive the globalization of hip-hop music from the area, showcasing expertise and connecting followers”, based on a launch saying the information.
MBW broke the information in September 2020 that Warner Music Group had acquired HipHopDX, a hip-hop information, critiques and commentary website.
The Los Angeles-based hiphopdx.com is visited by greater than 3 million individuals a month, whereas being adopted by 1.6m individuals on Fb, 700,000 on Twitter, 530,000 on Instagram and 850,000 on TikTok.
On YouTube, HipHopDX exhibits are watched by greater than 8m individuals per thirty days and the platform has greater than 850,000 subscribers.
That is the most recent growth of the HipHopDX model globally, following launches of the platform in France and the UK.
HipHopDX Asia can be led by Eddy Lim, a artistic govt who’s deeply concerned in Asia’s Hip Hop scene.
He beforehand headed up Rocketfuel Leisure, the place he co-created and produced the hit barbershop cypher collection 16 Baris which culminated within the largest ever Hip Hop live performance in Malaysia.
HipHopDX Asia already has three flagship content material collection in manufacturing with the primary episodes of artist profile collection The Glow Up and Weekly Rap Up out there to look at now.
The Glow Up will introduce up and coming Hip Hop artists to a wider regional viewers, with the primary present specializing in Indonesia’s Ramengvrl. Future episodes will characteristic Hong Kong rapper JB and Japanese Hip Hop artist Shurkn Pap.
Weekly Rap Up airs each Sunday and highlights all the large information tales to return out of Asian Hip Hop.
A 3rd collection, Behind Bars, explores “Asian Hip Hop’s largest songs” and is about to launch on April 1 with Joe Flizzow’s Ciao, which options Okay-Clique’s MK and South Korea’s Jay Park.
The platform can even be producing specials referred to as DX Originals. The primary DX Authentic documentary will inform the story of how a world Hip Hop competition was held inside Indonesia’s high most safety jail, organized by an inmate greater than a decade in the past.
“Taking the legendary HipHopDX model into Asia is a big honour for me. There are such a lot of good, unique Hip Hop artists in Asia proper now.”
Eddy Lim says: “Taking the legendary HipHopDX model into Asia is a big honour for me. There are such a lot of good, unique Hip Hop artists in Asia proper now.
“It appears like the proper time to try to break down the boundaries between native scenes and assist these performers discover their place on a world stage.
“The vary of content material collection we’re creating will assist by providing larger insights into the varied underground cultures across the area and can shine a light-weight on the unbelievable expertise inside Asian Hip Hop.”
“It’s about being native and staying true to what Hip Hop means to us within the US, however from the lens of what it’s prefer to be in, and develop up in, Asia.”
Sharath Cherian, HipHopDX
HipHopDX Founder and CEO Sharath Cherian, added: “It’s about being native and staying true to what Hip Hop means to us within the US, however from the lens of what it’s prefer to be in, and develop up in, Asia.
“Whereas there’s the adoption of US Hip Hop tradition to Asia, it nonetheless has its personal fashion, slang, venues and naturally its personal music.
“Eddy is taking us on a journey to see all of it. It’s going to be superior.”Music Enterprise Worldwide