Why Luxury Fashion Should Embrace Resale & Consignment



On the opposite finish, there are manufacturers partnering with resale websites to eliminate extra product. In July, sustainable trend model Mara Hoffman teamed with The RealReal for an archive sale as a method to keep afloat within the midst of the pandemic and launch stock. However even previous to this, Hoffman expressed assist for patrons who purchase her clothes secondhand. “A garment’s life should not finish after one individual is completed with it. You may design basic, high-quality items, however folks’s tastes will nonetheless change. It’s not real looking to assume that somebody will maintain a bit of their closest ceaselessly. Resale platforms give clothes an opportunity to stay one other life, maintaining them within the round world and out of landfills for so long as doable,” says Hoffman. With that in thoughts, the designer simply launched Full Circle Market, an in-house resale platform that buys and sells pre-owned Mara Hoffman clothes. “As a model, we’re dedicated to selling the longevity of our clothes,” says Hoffman. “The hope is that our buyer will put on their Mara Hoffman piece for so long as doable, and as soon as they really feel like they wish to let it go, give it an opportunity at one other life.”



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