FNB News – Purecircle reformulates Skinny Drinks Group Limited with Synergy Flavours & Starleaf Reb M extract

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Purecircle reformulates Skinny Drinks Group Restricted with Synergy Flavours & Starleaf Reb M extract

Saturday, 03 April, 2021, 16 : 00 PM [IST]

Manchester, UK

PureCircle, acquired by Ingredion, has collaborated with Synergy Flavours in an trade first, to create a spread of zero-sugar tonics sweetened with Reb M stevia extract. Formulated for the forward-thinking beverage firm, Skinny Drinks Group Restricted, collectively the ingredient companies have created a zero-sugar tonic with a punchy, sugary style and optimum mouthfeel.
The corporate’s earlier tonic ranges had been formulated utilizing conventional Reb A, which may include some flavour limitations. As such, the group was eager to discover the advantages of Reb M, which delivers probably the most sugar-like style. Along with the reformulation of present merchandise, three new flavours are being added to the group vary; blueberry, orange and strawberry, in addition to a completely new vary of kids’s drinks and grownup sodas.
Ian Minton, founder, Skinny Drinks Group Restricted, stated, “Creating tonics with optimum style and mouthfeel while conserving sugar off the components record is important to us. We don’t anticipate customers to must compromise between flavour and sugar content material. So, after we began working with PureCircle and Synergy Flavours on a tonic that might ship all of it, we have been actually impressed and couldn’t be happier with the ultimate consequence.”
Chris Draper, UK gross sales supervisor, PureCircle, stated, “Now we have been working with the stevia leaf for 20 years and have invested hundreds of thousands to know it higher. Launched over a decade in the past, Reb A was the primary stevia product to market however when dosed above a sure stage, the flavour could be affected, which limits the scope of sugar discount or elimination of synthetic sweeteners. We’ve found greater than 60 completely different glycosides within the leaf, all of which have barely completely different properties and can be utilized to ship completely different ends in software. In doing so, we realised that the perfect tasting of those glycosides are solely current in small proportions, and so determined to breed a brand new leaf that was increased in these better-tasting molecules; this grew to become Starleaf.”
“Reb M is by far probably the most ‘sugar-like’ and finest tasting glycoside from the stevia leaf that we’ve found to date. Starleaf allows an elevated proportion of Reb M, which produces not one of the style compromises of Reb A. Working along with Synergy Flavours, we’ve been delighted to reformulate Skinny Drinks Group Ltd.’s drinks with an ingredient that ticks all of the bins and comes solely from leaf extract,” added Draper.
Vicky Berry, European enterprise improvement supervisor, Synergy Flavour, stated, “We relished the chance to assist to develop an optimised tonic base with Reb M by layering flavours and extracts which work in concord with the stevia. We helped formulate these tonics initially to scientifically pair with the important thing aroma compounds in gin, to ship the perfect flavour. Regardless of the added challenges of the pandemic, with a lot of the venture work between Synergy Flavours, PureCircle and the workforce at Skinny Drinks Group Ltd. having to be executed remotely, this reformulation with Reb M, delivers nice style, with no sugar.”


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