Kim Lim promoted to Managing Director of Universal Music Malaysia

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Common Music Malaysia (UMM) has promoted Kim Lim to the place of Managing Director, Common Music Malaysia, efficient instantly.The corporate says that the appointment comes as a part of a sequence of strategic hires to additional broaden and bolster the senior administration group as a part of UMM’s effort to “speed up home artist growth and label progress throughout the area”.As a core member of UMG’s regional government group, Lim will oversee Common Music Group’s operations all through Malaysia.Based mostly at UMM’s headquarters in Petaling Jaya, Selangor, she is going to report back to Calvin Wong, Chief Govt Officer, Common Music Southeast Asia & Senior Vice President, Asia.Having joined UMM in 2014 from Malaysian promoting company RedRedRed, Lim has held a wide range of senior roles throughout the firm, most just lately serving as Senior Director of New Enterprise and Artist Administration & Head of Advertising and Gross sales for Malaysia.On this position, Lim led UMM throughout partnerships, expertise administration, stay occasions and different new enterprise initiatives.In 2019, Lim spearheaded the launch of Celeb 360, a administration firm that works with abilities from the worlds of music, movie/TV, leisure and life-style together with: Avnis Nabilah, Alvin Chong, Fattah Amin, Fazura, Diana Danielle, Syazuwan and Jaja Iliyes amongst others.Previous to becoming a member of UMG,  Lim beforehand held positions at Asia-Pacific Videolabs, Warner Music Malaysia and Golden Dynamics Enterprise Ltd.Along with Lim’s promotion, Common Music Malaysia has introduced a sequence of key management appointments, efficient instantly.These embrace the appointment of Hermond Cheng as Director of A&R and Advertising and Head of Def Jam Malaysia, Ivan Koh’s appointment as Director of business & digital technique and Patrina Wong who has been appointed as Finance and Operations director.Trade veteran Cheng has beforehand held senior positions at EMI, Warner Music and joins UMM from Sony Music the place he held the place of GM, Sony Music Malaysia.Koh joins UMM after 14 years at Warner Music Group the place he was most just lately Director, Digital Account & Enterprise Improvement.Wong began her profession in auditing and gained vital expertise in each regional and in-country enterprise and finance earlier than becoming a member of UMG.“I’m thrilled that Kim’s capability, enterprise innovation and strategic management have enabled her to rise from inside UMM to the highest job in Malaysia.”Calvin WongCalvin Wong, Chief Govt Officer, Common Music Southeast Asia & Senior Vice President, Asia mentioned: “I’m thrilled that Kim’s capability, enterprise innovation and strategic management have enabled her to rise from inside UMM to the highest job in Malaysia.Added Wong: “Having been a passionate and profitable advertising and marketing government on the label facet, she has achieved wonderful ends in reworking our non-recorded Revenue, while spearheading the progressive and profitable launch of Celeb 360 in Malaysia.“I’m assured that with the group of Kim, Hermond, Ivan and Patrina in place, UMM will proceed to broaden the alternatives for Malaysian music expertise around the globe, while attaining new ranges of success domestically.”“We’ll proceed to deal with home A&R, discovering and creating one of the best expertise our nation and area have to supply.”Kim Lim Kim Lim mentioned: “I’m excited to guide the wonderful group right here in Malaysia, joined by these excellent new senior managers, Hermond, Ivan and Patrina, as we take a look at new methods to broaden the horizons and assume expansively about what is feasible for a music firm to realize.“We’ll proceed to deal with home A&R, discovering and creating one of the best expertise our nation and area have to supply.“Constructing upon the unimaginable success of Def Jam Malaysia, Celeb 360 and our different industrial initiatives, we are going to innovate and carve new paths to make sure that Malaysia’s vibrant music tradition is extra accessible to companions, platforms and most significantly music followers all through the area than ever earlier than.”In 2019, UMM launched Def Jam Malaysia, which has since signed hip-hop expertise together with multi-platinum awarded artist Yonnyboii, whose breakthrough monitor Salahku has already obtained greater than 11 million views on YouTube, along with his debut album scheduled for later in 2021.As well as, UMM launched a brand new label RedRecords in partnership with AirAsia, devoted to creating and introducing what it describes as “one of the best” in Asian-pop music to audiences around the globe.This yr, Common Music Malaysia will deepen its deal with native expertise with the launch of a number of new labels and initiatives additional establishing UMM because the main label for breaking and creating Malaysian expertise and music tradition domestically, throughout the Southeast Asia area and globally – each now and into the longer term.Music Enterprise Worldwide

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