Max Sirena: “We have shown to the world the strength of this group”


Max Sirena, Skipper and Group Director of Luna Rossa Prada Pirelli crusing group, just lately competed on the 2021 America’s Cup in Auckland. The Panerai ambassador spoke solely to Sport360 about his profession and partnership with the model.

What was the largest problem dealing with the Luna Rossa Prada Pirelli group on this yr’s America’s Cup?
Once you participate in a contest just like the America’s Cup, you anticipate to race and compete in opposition to the strongest groups on the earth. The match is not only sport, however know-how, technique, resolution course of, and every little thing you have to make one much less mistake than your opponent.

Final yr was fairly tough. We had been in Italy dealing with the large downside of COVID whereas constructing our second boat. The yard closed for 5 weeks as a result of outbreak however we determined to maintain pushing on with the development to be as aggressive as doable. We agreed to obtain the boat later than initially deliberate so we had been a bit delayed, and began crusing later than different groups. In the course of the PRADA Cup we pushed fairly exhausting to make up for misplaced time and ultimately, we received the Prada Cup and obtained the prospect to race in opposition to the Defender.
Still determined: The Skipper is still motivated to succeedNonetheless decided: The Skipper remains to be motivated to succeed

How does this present group examine to earlier ones you’ve been concerned with?
Each marketing campaign and each group is totally different; we work fairly exhausting to construct a successful mentality, particularly contemplating we had began from a white paper with this group a couple of years in the past. And ultimately, I feel now we have proven to the world the power of this group, which is a strong base to construct a stronger group for the longer term and be within the place to beat the perfect and compete for the cup.
What recommendation do you give kids trying to get into excessive crusing?
Throughout this marketing campaign, we developed and constructed a great crusing program for the youthful technology. I feel everybody immediately needs to sail as quick as doable, and immediately the secret is foiling. Because of the brand new know-how, younger sailors at the moment are able to strategy the foiling world simply by crusing on a moth, wing board, or kiting. Now now we have many crusing faculties with all of those new toys obtainable to journey for everybody.
Having already received many campaigns together with the America’s Cup, what retains you motivated?
I’m a aggressive individual, in my job in addition to in my private life. I feel you’ll find motivation by trying on the others. To be the perfect, you have to beat the perfect, which is why I’m nonetheless right here. I’m hooked on the cup. The day I don’t really feel like this anymore would be the day to surrender. However I’m not prepared but!
On the water: The team had a tough time last yearOn the water: The group had a troublesome time final yr
Inform us about your involvement with Panerai?
It occurs by an actual shared curiosity. The primary time I met JMP we took 5 minutes to be on the identical web page. Ardour, know-how, and competitors are what we love. I feel it’s the frequent means for Panerai and Luna Rossa Prada Pirelli to dwell their problem.
What would you say has been the spotlight of your profession?
I’m by no means completely satisfied I at all times need extra from myself and the individuals working with me. So the spotlight is at all times new, and it begins each time you will have simply completed a venture.
When you may return and re-do a second on the water, what wouldn’t it be? 
I want to sail race 3 and 4 of the America’s Cup closing match, the place we missed an actual alternative.
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