Belvedere, the world’s first super-premium vodka, revealed ‘Made with Nature’ – a strong new platform that firmly anchors the model in nature. It reminds shoppers that it’s made with solely Polish rye and purified water, and masterfully crafted in a distillation course of by fireplace into a unprecedented vodka of style and character. Made with Nature is ready to launch with electrifying movie content material, a pioneering new product introduction, and a collection of commanding CSR commitments. It makes a transparent assertion in regards to the firm’s pure philosophy and key factors of distinction – easy substances, zero components, mastery in crafting rye to impart distinct style and a dedication to nourishing the earth from which its valuable Polish rye comes.Polish rye is a superior grain with historical roots, whose wealthy style tells the story of Polish terroir. The water is purified to set a flawless stage. Fireplace serves because the drive behind a singular distillation course of, a mixture of science and a fantastic ability to attract out rye’s distinctive style and character. The corporate will inform this story through a collection of visually emotive movies. In each bit, sweeping photographs of its core substances – rye, water and fireplace – convey the concept that simplicity of nature in its elemental types can lead to a wealthy vodka that imparts an unsurpassed style and character. The corporate’s philosophy is to be pure and easy. It doesn’t manipulate its substances or use components nor add sugar. By this key level of distinction, the corporate seeks to encourage folks to drink higher. Rodney Williams, CEO, Belvedere Vodka, stated, “Many individuals don’t realise that what units Belvedere other than different super-premium vodka rivals is that we’re regulated by a strict Polish appellation. Actually, Poland was the primary nation to appellate vodka that means France or Italy appellate wines. This dictates nothing will be added to our vodka. The second component is that Belvedere completely makes use of the traditional grain of rye, which imparts richer taste naturally. That is key as extra persons are consciously contemplating how merchandise are made, what they’re placing of their our bodies and what the manufacturers are doing for the world. They want to uncover new and totally different but pure style profiles. That’s what we’re striving to ship with ‘Made With Nature.’”Highly effective CSR Mission: To Nourish the Land We Share
To ship on this crucial, the corporate is releasing a set of objectives. This contains key initiatives underneath three umbrellas: inexperienced power, natural product, and sustainable packaging. It’s strongly dedicated to inexperienced power. From 2012 to 2017, the model lower the power associated CO2 emissions by 42% by shifting gas sources. In 2018, the corporate was the primary spirits distillery to obtain a grant from the European Fee to pilot an bold inexperienced power initiative that can set up a biomass seize facility on web site by Q1 2021. The biomass captured from manufacturing waste, notably pure byproduct and warmth recovered from the distillation course of, will additional scale back CO2 emissions and produce sufficient power to help each the distillery and neighboring companies – a lot of whom depend on burning coal for gas. The distillery is ready to scale back CO2 emissions coming from power by 80% by 2022 to then produce 100% renewable power by the top of 2022.The corporate has made vital progress in natural merchandise. In 2019, the model was licensed to provide natural merchandise. All new product improvements will replicate this new customary starting in 2021. The distillery has begun rigorously engaged on the transition to natural farming, with the objective of ceasing the usage of pesticides throughout the subsequent 10 years.Sustainable packaging is a important precedence for the corporate. It has begun decreasing plastic from its shippers and eliminating plastic straws from its occasions. It’s actively auditing provide chain distributors to abide by a 100% inexperienced code of conduct, with the objective of decreasing plastic by 50% by 2025.Its 110 12 months outdated distillery has a protracted historical past in supporting the Polish group with sustainability initiatives. It co-founded the inspiration for Native Environmental Safety, and solely sources its Polish Rye grains regionally, working to nurture long-term relationships with simply eight Polish agricultural sources. It additionally began the Uncooked Spirit Program, launched in partnership with the Technical College of Lodz to advertise the sustainable progress of Polish Rye. The Made with Nature platform — primarily based on mastery, heritage, and respect for the land—is the embodiment of Belvedere’s attraction to shoppers and recognition of the respect for the lands from which rye comes imbues the model with a accountability to nourish it as nicely.