KKW Beauty Closure: Kim Kardashian’s Line Closing for Rebrand

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Kardashian says the road will likely be present process a full rebrand. Is she dropping the “W”?

Pia Araneta

Date July 7, 2021

Kim Kardashian has introduced that her make-up model KKW Magnificence will likely be shutting down quickly for an entire rebrand. The CEO posted the information on Twitter and Instagram on Tuesday, saying the closure will happen on August 1 at midnight. And sure, the rebrand means a significant sale on current merchandise.

A message from our founder, @kimkardashian.
Beginning right now, our merchandise are on sale 20% – 75% off sitewide, whereas provides final. Fill up in your #KKWBEAUTY favorites. pic.twitter.com/7nF9hsXyDq
— KKW BEAUTY (@kkwbeauty) July 6, 2021

“It began with a contour equipment and expanded to eyes, lips, physique and lots of unbelievable collections over the previous 4 years,” Kardashian wrote. “We [will] come again to you below a very new model with new formulation which might be extra fashionable, revolutionary and packaged in an elevated and sustainable new look.”
“I’m excited to proceed to develop and increase my product vary and so that you can lastly be capable to expertise it the way in which that I’ve at all times envisioned.”

Till KKW Magnificence’s digital closure, clients can get pleasure from site-wide reductions starting from 20 to 75 % of their “closeout sale.” This contains faves just like the camo pressed powder palette on sale for $41.60 USD and the favored nude 3 piece lip set for $30.40. Merchandise just like the glitz & glam gloss and the ultralight beams powder singles are promoting for $2.70.

ARE YOU DROPPING THE ‘W’ (WEST) FROM YOUR BRAND?????!!!!!!💀 https://t.co/5z34Sg4mKV
— Kandis!🧱 (@kandiskardash) July 6, 2021
Although the Maintaining with the Kardashians actuality TV star gave no additional rationalization concerning KKW Magnificence’s closure, some persons are speculating that the aim of the rebrand is to drop the “W” from the model identify following her current cut up from Kanye West. “Peace to that ‘W!’” one consumer commented.
On Twitter, some individuals have been praising Kardashian’s fashion as of late, citing that her glam is wanting much more just like the “previous Kim,” referring to the superstar pre-Kanye.

One factor @kimkardashian goes to do… is S E R V E 😍
She has been giving us lewks throughout her present Rome journey! It’s giving previous Kim Okay fashion icon 👗 pic.twitter.com/0404aCSBjp
— The Nikki Diaries (@thenikkidiaries) July 5, 2021
Her soon-to-be-ex-husband famously turned her pseudo-stylist when the 2 turned romantically concerned, influencing Kim to tackle a extra fashion-forward, Yeezy-heavy aesthetic in recent times.
Controversy amid Kardashian-Jenner rebranding
Whereas KKW Magnificence’s rebrand may very well be all about dropping that now-awkward “W” or a push for extra sustainable magnificence merchandise, as some have recommended, many social media customers have additionally pointed to the lawsuit filed towards Kardashian final yr by her earlier manufacturing provider, Seed Magnificence, which prevents her from leaking commerce secrets and techniques to Coty. At the moment, cosmetics behemoth Coty owns a 20 % stake in KKW Magnificence.

It’s as a result of there’s a lawsuit re: the 20% sale of KKW Magnificence to @coty.
In keeping with the swimsuit, Kim (and Kylie in an analogous swimsuit) we’re gonna use commerce secrets and techniques they discovered from Seed Magnificence over at Coty. Seed had different concepts.
Discover kylies “new reformulated” launch too? https://t.co/scgcBuhqi4
— That Shock Witness, Esq. (@SurpriseWitnes) July 6, 2021
Kardashian’s little sister and CEO of Kylie Cosmetics Kylie Jenner faces an analogous lawsuit. The civil swimsuit, filed final June, alleges that Kylie Cosmetics knowingly shared Seed Magnificence’s commerce secrets and techniques and Coty knowingly accepted them, in response to Forbes.
The Kylie Cosmetics web site can be on a hiatus, that includes a countdown set to finish on July 15. All Instagram posts for Kylie Cosmetics have been archived previous to Could, with the latest posts teasing soon-to-be launched vegan and gluten-free merchandise.
No matter whether or not or not the lawsuits play an element within the Kardashian-Jenner magnificence rebrands, each firms have skilled overwhelming success since their launch and are anticipated to proceed doing so. Following the success of Jenner’s model, Kardashian formally earned a spot on the Forbes World’s Billionaires Checklist in April. This announcement will be attributed to the recognition of KKW Magnificence and Kardashain’s standard shapewear line, Skims.
“Thanks a lot for being on this unbelievable journey with me,” writes Kardashian. “I promise we received’t be gone for too lengthy. XO.”


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