Will TikTok’s ‘Butter Board’ Become the Next Charcuterie Board?

We, as a society of eaters in the US, have put the charcuterie board by a lot. With no apologies to the French, we’ve got allowed — nay, enabled — Instagrammers to govern meats into “charcuterie chalets.” We have now seemed on as bloggers churned out “charcuterie boards” with not a slice of cured meat to be seen. We have now confirmed a prepared viewers for a slew of recent Instagram-conscious cookbooks that recommend something may be was a board.
The most recent entry within the boardification of all the things: butter, which is gaining traction on TikTok by way of the “butter board.” “Have you ever heard of a butter board?,” asks recipe developer Justine Doiron of Justine Snacks in a video that’s been making the rounds throughout TikTok. “I need to make them the following charcuterie board.”
Although Doiron’s butter board video kicked off the present pattern, with 7.6 million views as of this writing, she credit the idea to chef Joshua McFadden, who included an analogous recipe in his 2017 cookbook. To make a butter board, all one does is soften butter, unfold it onto a board, after which high it with issues like herbs, edible flowers, oil, salt, or honey. That unfold is supposed to be served communally, simply as one may a charcuterie board, with slices of bread for dipping and smearing.
This has prompted a number of questions throughout social media: On a scale of 1 to “I need to throw it out,” how a lot of a chore is washing a picket board that’s been fully coated in butter? Why not simply put the softened, adorned butter in bowls with a knife? And on this public well being period, are we feeling scorching about dipping into huge, communal spreads with individuals who could also be double dippers or anti-hand washers?
No matter these reliable issues, it could simply be growth instances for the butter board, with its aesthetic attraction and countless prospects for riffing. (Free concept: personal-sized butter board, made on an easy-to-clean plate.) The hallmark of a ubiquitous TikTok meals pattern — feta pasta and dalgona espresso, for instance — is a way of familiarity, paired with a sense of achievable novelty. Different TikTok creators have been fast to share their very own variations, together with a butter board with figs and oranges, a radish-topped butter board, a “low carb” butter board, and even a “Center Japanese ‘butter’ board” that’s really made with labneh and never butter, as a result of but once more, within the creator quest to hop on a pattern, phrases generally lose their that means.
Something our hearts want is usually a board. However then there’s the obvious query: Does it should be?





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