Kodiak picks Campbell Soup executive for CEO post

Dive Temporary:

Excessive-protein, whole-grain meals firm Kodiak appointed CPG veteran Valerie Oswalt as its CEO, the corporate stated in a press release. 
Oswalt, who joins Kodiak from Campbell Soup this week, succeeds Co-founder and CEO Joel Clark. Clark, in addition to Co-founder and President Cameron Smith will transition into roles on Kodiak’s board.
Her appointment marks the newest growth at Kodiak throughout the previous couple of years because the fast-growing firm has moved into further product classes and bought itself to a personal fairness agency. 

Dive Perception:
Kodiak traces its roots to the early 1980s when a household pancake recipe was packaged in brown paper lunch sacks and bought to individuals in Salt Lake Metropolis from the again of a crimson wagon.
Right now, Kodiak has considerably expanded its product choices by transferring into frozen waffles, oatmeal, baking mixes and quite a lot of snack merchandise. Kodiak has thrived in the course of the pandemic as a result of its choices use wholesome substances resembling complete grains and are loaded with protein. It additionally has benefited from broader progress all through the meals trade as customers spend extra time cooking and consuming at dwelling.
Over the last yr, Kodiak has elevated income by greater than 30%, in keeping with the corporate. It additionally gained 13 proportion factors of market share in its core classes up to now three years whereas posting a compound annual progress income topping 60% for the previous 12 years. 
Its speedy progress caught the eye of personal fairness agency L Catterton, which bought a majority stake in Kodiak for an undisclosed quantity in 2021.
“Valerie’s people-first management type and deep trade expertise uniquely place her to guide Kodiak into its subsequent part of progress,” stated Clark. “I’m thrilled to move the baton to somebody our crew unanimously felt was the precise individual for the job.”
Oswalt is not any stranger to snacking or serving to an organization develop and navigate the quickly evolving meals class by her greater than decade of expertise.
At Campbell Soup, she was president of its snacks section, a $four billion portfolio together with manufacturers resembling Goldfish, Milano, Pepperidge Farm and Snyder’s of Hanover. Earlier than that, she served as CEO of Century Snacks, a privately held path combine and nut merchandise firm, giving her invaluable expertise operating an organization. Oswalt additionally has amassed meals trade perception by govt positions at Kraft Meals and Mondelēz Worldwide, the place she was president of its North American confections enterprise. 
Kodiak can faucet into Oswalt’s snacking and CPG expertise because it continues to aggressively transfer past its breakfast roots to change into a significant participant in snacking. The growth permits it to additional its better-for-you mantra whereas benefiting from rising client demand for snacks all through the day.
Her appointment additional deepens Kodiak’s govt ranks, which included the hiring of Cory Bayers from the clothes firm Patagonia as its chief advertising officer and the appointment of actor/producer Zac Efron to its board and the position of chief model officer within the final two years.  

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